Case Study:
Enhancing Softball Team Awareness with EDGE Creative
Columbia High School’s softball team sought to increase visibility and engagement within the school community and beyond.
Challenge:
The team lacked sufficient awareness and needed compelling visuals to showcase their spirit, achievements, and upcoming events.
Media Day Photoshoot:
EDGE organized a dynamic photoshoot capturing the team in action, fostering team spirit and providing authentic imagery for promotional materials.
Social Media Ads:
Leveraging captivating visuals from the photoshoot, EDGE crafted targeted social media campaigns to promote team events, game highlights, and player spotlights.
Posters:
Eye-catching posters featuring players in action were strategically placed around the school, promoting upcoming games and team spirit.
Digital Graphics:
EDGE designed digital graphics for the school’s website and social media profiles, ensuring a consistent and professional online presence.
Videos:
Compelling video content showcasing game highlights, player interviews, and behind-the-scenes moments helped engage the audience and attract new supporters.
Program Design:
EDGE created a visually appealing program for game days, featuring player profiles, team statistics, and sponsor recognition.
outcome:
The team lacked sufficient awareness and needed compelling visuals to showcase their spirit, achievements, and upcoming events.
7. Increased Visibility:
The comprehensive campaign by EDGE significantly enhanced the softball team’s visibility within the school and local community.
8. Engaged Audience:
Interactive content, including videos and social media ads, attracted a broader audience and increased engagement with the team.
9. Improved Team Spirit:
The custom graphics and media initiatives boosted team morale and fostered a sense of pride among players, coaches, and supporters.
Testimonial from
Jamie Powell
Softball Coach:
“Working with EDGE Creative was instrumental in elevating our softball team’s presence. Their innovative approach and attention to detail brought our vision to life. The graphics, videos, and promotional materials generated excitement and support for our team like never before. We are grateful for their partnership and look forward to continuing our collaboration.”
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