CASE STUDY
ACCELERATING MARKETING SUCCESS WITH EDGE CREATIVE SERVICES
AT EAST MISSISSIPPI COMMUNITY COLLEGE
INTRODUCTION
East Mississippi Community College (EMCC) faced a significant challenge in meeting its marketing demands efficiently and within budget. With the need for a vast array of promotional materials, from brochures to digital graphics, EMCC sought a strategic solution. The partnership with EDGE Creative Services emerged as a transformative solution, enhancing the college’s marketing capabilities while optimizing resources.
THE CHALLENGE
EMCC needed a reliable, comprehensive approach to marketing material development. The college’s marketing team faced tight deadlines and diverse project requirements, from event promotions to enrollment campaigns. Traditional outsourcing models proved costly and often led to unpredictable expenses due to fluctuating project volumes.
THE SOLUTION
EMCC engaged with EDGE Creative Services, an innovative provider specializing in marketing collateral development. By subscribing to EDGE’s services, EMCC gained access to a dedicated team of designers and copywriters, along with a streamlined process for project management.
BENEFITS AND OUTCOMES
RAPID TURNAROUND
With EDGE’s support, EMCC significantly reduced time-to-market for marketing materials. Projects that once took weeks were completed within days, enabling the college to respond swiftly to market dynamics and student needs.
COST-EFFECTIVE 2 FLAT-RATE PRICING
The flat-rate monthly subscription model offered by EDGE allowed EMCC to forecast and manage marketing expenses more efficiently. This predictable pricing structure ensured that EMCC stayed within budget without compromising on quality.
COMPREHENSIVE 3 SERVICE PORTFOLIO
From print advertisements to social media graphics and website banners, EDGE’s services covered a broad spectrum of marketing needs. EMCC benefited from having a single point of contact for all creative requirements.
ENHANCED QUALITY AND CONSISTENCY
Despite the accelerated timelines, the quality of EMCC’s marketing materials improved noticeably. EDGE’s expertise in design and messaging resulted in visually appealing and cohesive branding across various channels.
EXCEPTIONAL COMMUNICATION AND COLLABORATION
The partnership with EDGE was marked by clear and proactive communication. EMCC’s marketing team appreciated the responsiveness and flexibility of EDGE’s staff, fostering a seamless working relationship.
TESTIMONIAL
“Subscribing to EDGE Creative Services has revolutionized our marketing operations at EMCC. We’ve been able to accomplish more in terms of creative output and campaign effectiveness than ever before. The flat-rate model ensures we can plan our budget accurately, and the level of communication and service from the EDGE team has been outstanding. They truly understand our needs and deliver exceptional results every time.”
— William Everitt, East Mississippi Community College
CONCLUSION
By leveraging EDGE Creative Services, East Mississippi Community College overcame its marketing challenges and achieved remarkable results. The partnership enabled EMCC to scale its marketing efforts efficiently, delivering high-quality materials on time and within budget. With a focus on collaboration and innovation, EMCC continues to expand its outreach and engagement, supported by the dedicated expertise of EDGE Creative Services.
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