Client Overview:

Louisiana Heart and Vascular Institute (LA Heart) is a renowned healthcare facility in Louisiana, offering comprehensive cardiovascular, aesthetics, weight loss, and primary care services.

CHALLENGE:

LA Heart sought to enhance its visibility within the community and attract new patients across various specialized healthcare disciplines. To achieve this, the institute needed a strategic approach to effectively communicate its diverse services and expertise to a broader audience.

GOALS:

Execute a comprehensive graphic design strategy aimed at redefining the institute’s brand identity and increasing patient engagement.

1. Logo Redesign:

The project commenced with a transformative logo redesign by Edge Creative Services. The new logo was conceptualized to embody LA Heart’s commitment to advanced healthcare. It combined elements symbolizing heart health, aesthetics, and wellness, with a modern color palette and typography reflecting professionalism and trustworthiness.

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2. Digital Video Screens:

Edge Creative Services implemented captivating digital video screens strategically placed in the institute’s lobby and throughout the building. These screens showcased dynamic content highlighting LA Heart’s specialized services, patient testimonials, and educational information on heart health, aesthetics, and primary care. The visually engaging videos created an immersive experience for visitors, leaving a lasting impression and reinforcing LA Heart’s multidisciplinary expertise.

Impact:

The use of digital video screens increased visitor engagement and provided informative content to patients and visitors, enhancing awareness of LA Heart’s comprehensive offerings.

3. LED Exterior Signage:

To augment LA Heart’s visibility and brand presence, Edge Creative Services designed impactful graphics for LED exterior signage. The signage prominently displayed the newly redesigned logo, along with the institute’s address, phone number, website, and key services. These dynamic LED displays attracted attention from passersby and established LA Heart as a leading healthcare provider in the area.

Impact:

The eye-catching LED signage improved brand recognition and increased foot traffic to the institute, resulting in heightened interest from potential patients seeking specialized care.

4. Social Media Templates:

Edge Creative Services implemented captivating digital video screens strategically placed in the institute’s lobby and throughout the building. These screens showcased dynamic content highlighting LA Heart’s specialized services, patient testimonials, and educational information on heart health, aesthetics, and primary care. The visually engaging videos created an immersive experience for visitors, leaving a lasting impression and reinforcing LA Heart’s multidisciplinary expertise.

Impact:

The use of professionally designed social media templates amplified LA Heart’s online presence, fostering meaningful connections with the community and generating inquiries from prospective patients seeking specialized healthcare services.

the results

The collaborative efforts between LA Heart and Edge Creative Services yielded significant outcomes:

Enhanced Brand Identity:

The transformative logo redesign and cohesive graphic design strategy redefined LA Heart’s brand identity, positioning it as a trusted and comprehensive healthcare provider.

Increased Visibility and Patient Acquisition:

The strategic integration of visuals across digital video screens, LED signage, and social media led to a measurable increase in new patient inquiries and appointments across all specialized services.

CONCLUSION:

Through innovative graphic design solutions and a transformative logo redesign, Edge Creative Services empowered Louisiana Heart and Vascular Institute to effectively communicate its specialized services and multidisciplinary expertise, resulting in heightened awareness and increased patient acquisition. The strategic integration of visuals not only enhanced the institute’s brand presence but also solidified its position as a leading healthcare provider across cardiovascular, aesthetics, weight loss, and primary care disciplines. Edge Creative Services continues to collaborate with LA Heart, evolving the graphic design strategy to further drive growth and engagement in the healthcare sector.

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